As Senior Designer I was involved an quite a few aspects of the product as well as the marketing. With the vast range of responsibilities i was able to complete a large number of different projects. I was heavily relied on for apparel/helmet/glove graphics but quickly moved on to product design as well as took over a portion of the marketing campaigns.
The graphics I created were seen on helmets, racewear and gloves pretty heavily. Later I was in charge heavily on the marketing for bike and moto segments which included posters, catalogs and tradeshow booth design.
As Senior Designer at Haro Bikes I was leading all of the creative that left the building. Some of the projects consisted of catalog design, advertising, tradeshow booth design, sales meeting planning and materials, as well as bike graphics.
One of the highlights of working at Haro Bikes were the athletes themselves. These guys are out there pretty much everyday risking their limbs to get the shots that I would use to market them. They are also some of the most down to earth people I have met in all my action sports positions. It is a real pleasure to call some of them my friends now after working with them.
As Senior Designer at Masi Bikes I was in charge of all the creative. I managed all of the catalog design, advertising, tradeshow booth design, sales meeting planning and materials, as well as bike graphics.
Being a road cyclist myself it was very fun to work behind the scenes at a road bike company. Going to trade shows such as Eurobike and Interbike was a great way to gain knowledge of the way certain road bike companies did things and I was able to use that knowledge to progress Masi and it's artwork.
661 Protection allowed me the opportunity to explore my product design skills much more than just applying graphics. One of my main achievements with 661 had to be the Evo Compression Tops and Shorts. The highly technical pieces were designed completely by me. I started from sketches and ended with a trip to China to oversee the final design elements. These compression pieces fit amazing and almost feel like you are wearing nothing at all.
Another one of my larger projects (although this one never made it to sampling or production) was the Evo Freeride Helmet. I've included some of the artwork that was created in order to get this project going. We went as far as the 3D on this and then the project was put on hold indefinitely.
Having worked at Thor Motocross for 7 and a half years allowed me to get completely engraved into the sport of motocross as well as the brand itself. I was able to gain a wealth of experience while working here. I became comfortable creating large (200+) page catalogs, completing ad campaigns, art directing and organizing photo shoots as well as working with all the vendors from start to finish to get those all done.
There are so many projects that I completed while at Thor it is hard to pick the few to place on this site, but here are a few of my favorites. One is a custom Pop-Up Book i created as a collectors item. Only 52 were made. The packaging I created was also something that came out really nice and i was very proud of.
Z1R Helmets is a company that allowed me complete control of the look and feel of the brand. I was able to create ads, catalogs and tradeshow booths that all took the same feel from scratch. The actual trade show booth was completely rebuilt based on specs I created and I was also in charge of creating the manual to rebuild the booth each year.
Although Z1R helmets were price point, they would win awards from magazines as the safest helmets on the market ever once in a while. Just goes to show you don't always have to spend a ton of money on your protection.
Pleasure Ground Eyewear was created by my friend and I was able to help create many of the marketing materials as well and the website. Below is What Tom calls a Pleasure Ground
Pleasure Ground is where we live - a place where you can be anything and do everything you want. We are committed to creating eyewear that's easy to love and easy to wear. Pleasure Ground is inspired by the Southern California lifestyle in which it was born - laid back with an edge. At the end of the day, we're inspired by the classics. That's why we're offering a brand that's for people who aren't necessarily into wearing brands. Whatever you're inspired by - a Pleasure Ground is a place where you can turn your inspiration into reality.
Welcome to Pleasure Ground, high quality eyewear...
for your viewing pleasure.
When my brother started brewing beer in his garage in college, he never would have thought it would become what it is today. He asked me to create an identity based around the idea that all their beers had something to do with the Folsom Prison and locations near them. With the name Lockdown Brewing Company I was set to create something fun for them that could be a great marketing tool to spread their name.
Now he has a bar as well as a brewery/tasting room. His beer can be purchased all over Northern California and I am hoping with the proper distribution we will soon see it down south near me.