Here are some examples of logos I have created along with examples of how they were used. Logo design is one of the most demanding design projects. I do love when I finish an identity and am able to see it in the real world.
When it comes to an advertising campaign I like to tell a story throughout the whole campaign. A lot of the examples here showcase how I was able to art direct ad campaigns from concept to completion. Being able to direct photo shoots and translate that into my ad design allows me to keep complete control of how the ad tells its story. I've always loved telling the same story through ads and into every other aspect of the marketing materials of the campaign.
Z1R "Inspiration" Campaign
This particular campaign was designed to create images that inspired the helmet graphics themselves. The 3 images were art directed by myself and shot by professional photographers.
Z1R "Emotion" Campaign
This campaign uses visuals and headlines art directed by me to create the emotion that the end user can feel when thinking about each particular helmet or piece of apparel.
Z1R "Change Your Prospective" Campaign
The idea behind this campaign was to get photography that showed where you could be riding in these helmets. I art directed the photo shoots for each of these as well as did the design and mark.
Haro Ad Campaign
This campaign was designed to highlight each rider and some of the insane moves they pull for an ad. I wanted them to be personalized to I had each rider send me their signature so I could ad it in.
Masi Ad Campaign
This campaign is all about highlighting the bike and the riding style. Showing each bike and the type of riding that goes with it visually. From urban to race.
Designing catalogs is something that I find truly rewarding. The process of organizing larger print pieces from the very beginning and solving all the problems through to the end makes me feel very accomplished. Art Directing photoshoots, making sure product info is all in and the process of setting the type all play into that feeling of doing something that many people will see.
Making marketing pieces allows the opportunity to play on different mediums besides catalogs and ads. I enjoy making marketing pieces that provide nice giveaways while offering information and or keepsakes.
Mari Product Videolog
Mari used to create product videologs to give away at trade shows and dealerships. These worked great as giveaways because they had both product information as well as action.
In an effort to unify the Masi look with the ad campaign I created, i was able to update the packaging at the same time. Here is the bar tape box as well as the inner tube box. The bar tape box had 3 peek-a-boo die cuts to allow the customer to see the color bar tape it contained.
Lockdown Brewing Company Labels
These are just some of the labels that I created for Lockdown Brewing Company. Each Beer/Rootbeer is named after a famous location in the Folsom area. I utilized images of each area to create these labels.