Here are some examples of logos I have created along with examples of how they were used. Logo design is one of the most demanding design projects. I do love when I finish an identity and am able to see it in the real world.
When it comes to an advertising campaign I like to tell a story throughout the whole campaign. A lot of the examples here showcase how I was able to art direct ad campaigns from concept to completion. Being able to direct photo shoots and translate that into my ad design allows me to keep complete control of how the ad tells its story. I've always loved telling the same story through ads and into every other aspect of the marketing materials of the campaign.
Bringing together a product and packaging to showcase on a shelf is no easy task. Trying to be different, yet still fit into the shelf with the other product and tell the story of the product is the hardest part of packaging. When it all comes together though and you see something you designed on a shelf at the store it is a pretty amazing feeling.
Designing catalogs is something that I find truly rewarding. The process of organizing larger print pieces from the very beginning and solving all the problems through to the end makes me feel very accomplished. Art Directing photoshoots, making sure product info is all in and the process of setting the type all play into that feeling of doing something that many people will see.
Making marketing pieces allows the opportunity to play on different mediums besides catalogs and ads. I enjoy making marketing pieces that provide nice giveaways while offering information and or keepsakes.
Carrying a campaign across multiple platforms is something that must happen when you define a look for a brand or a product. Being able to manage assets between print and online is something that Is mandatory in this day.
Product design is a new branch of design for me. I started about 3 years ago and have enjoyed every moment of it with the technical side of the design as well as being able to grab a physical item once it is complete.
Camera - Canon AE-1 Program
Lens - 50mm 1.8
Film - 10 year old FujiColor 200 / Portra 800
I've always had a tough time asking people if I can take their photo. I am using this project to break down that fear and find an excuse to shoot film as much as possible. The feel of the film and the anxiety asking people if I can photograph them has really reminded me of how much I love analog photography.