When my brother started brewing beer in his garage in college, he never would have thought it would become what it is today. He asked me to create an identity based around the idea that all their beers had something to do with the Folsom Prison and locations near them. With the name Lockdown Brewing Company I was set to create something fun for them that could be a great marketing tool to spread their name.
Now he has a bar as well as a brewery/tasting room. His beer can be purchased all over Northern California and I am hoping with the proper distribution we will soon see it down south near me.