Edge Theory Labs
Edge Theory Labs is taking the lead on Cold Exposure Therapy for athlete recovery and mental health boosting.
"The study that showed it might be helpful for mental health looked at people who took a course in swimming in cold seawater," Dr. Zaslow says. "But exercise can improve your mood and wellbeing. To me, it's a soft case that it was the cold water providing the aid."
-
Edge Theory Labs was looking to up its brand based on the growth of its cold water immersion tub sales. They wanted to elevate the imagery and iconography to more closely relate to the brand’s set of standards. We were able to provide updated imagery, clean iconography, and a new, easy-to-read, user manual.
-
With the goal of elevating the look of the brand, Edge Theory Labs, was looking to create clean and simple icons for certain aspects of their products. We created a line of icons to help them teach and sell the tubs. Utilizing simple line art we created a clean look from diagrams of tubs to service icons.
-
While working on developement of a new “Elite” tub, Edge Theory Labs asked us to create a new, easy-to-read, user manual that they could load and forward end users to. This manual needed to be clean, simple, and most of all current and quick.
-
Edge Theory Labs has continually been looking for more ways to spread information regarding cold immersion therapy. One way they found was to introduce a multi-series Podcast. They asked us to create cover artwork for all of the streaming services that allowed them to create new Podcasts to inform the public.
