PaleoPro was looking for a revamp to help them launch thier product to a more vast clientele that was seeing thier product in Whole Foods, Sprouts, and Amazon. They were looking for a more user friendly identity from the hardcore meat-centric competitors.

The packaging for PaleoPro was really fun to work on. Using a new substrate to print on being the metallic pouche fo powders allwed for the change to play with textures. The large product line has a earthy color mix that still holds true to the paleo friendly lifestyle.